Another important note is that Google will not display non-mobile-friendly websites in mobile searches. That means that you could lose half, yes half, of your potential website traffic if your website isn’t responsive. Google uses different metrics to determine your article’s readability.
Website Optimization
- But it needs to be the type of high-quality content that people share on social media and link to.
- Specifically, no real attention paid to title tags, meta descriptions, and open graph fields.
- Google Reviews are particularly important since they appear in search engine results and Google Maps.
- Paying for backlinks hurts your site’s quality and ranking once Google discovers you’re attempting to manipulate rankings through paid link placement.
We must stress that ranking your site on Google will be time-consuming. If it’s too difficult to rank for, you’ll need more options to improve your Google ranking. These are more specific and easier to rank for, which helps newer websites. Most Google Maps searches happen on mobile, so a slow or poorly designed website can drive potential customers away before they even step foot in your business. Google also prioritizes mobile-friendly websites in search rankings, making mobile optimization essential for local SEO. When other websites link to your content, it signals to Google that your site is trustworthy and authoritative.
The algorithm understands content duplication on a page by page level (both internally & across other sites) and certainly doesn’t appreciate keyword stuffing. Websites with lots of duplicated pages or poor quality content may receive ranking decreases which in turn SEO Anomaly will reduce traffic as Google starts to devalue the domain. Pages with high-quality content that answer user search queries should be rewarded with higher ranking positions.